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马来西亚投放Google搜索广告要花多少钱?中小企业预算指南

马来西亚投放Google搜索广告要花多少钱?中小企业预算指南

马来西亚投放 Google 搜索广告要花多少钱?中小企业预算指南

在马来西亚,很多中小企业都想尝试 Google 搜索广告(Google Ads),但最常问的问题就是:“到底要花多少钱?”其实,Google Ads 不设最低门槛,关键在于你怎么投、投给谁,以及目标是什么。

一、Google 广告费用结构

Google Ads 是按点击收费(CPC),并不是按浏览次数或展示次数收费。
平均每点击费用:RM0.50 – RM3.00(依关键词竞争度)
每日预算建议:RM15 – RM100(依行业和目标设定)
举例:
如果你设置 RM30 每日预算,每点击 RM1,你每天可获得约 30 次有效点击。

二、预算计算方式

一般我们建议 SME 使用以下方式设预算:
基础曝光测试:RM15/天 × 30 天 = RM450/月
产品导流优化:RM30/天 × 30 天 = RM900/月
长期品牌与询盘转化并重:RM50+/天 × 30 天 = RM1500+/月

三、影响广告预算的关键因素

关键词竞争度:如“房产律师”、“打印机维修”竞争高,点击价较高。
广告质量评分:文案与网站内容相关性越高,CPC 越低。
地区选择:大城市如吉隆坡、槟城的竞争度高于小城镇。

四、如何花得其所?

不要乱投广泛关键词
必须设定好目标页面(Landing Page)
使用转化追踪来检视成效
持续优化广告文案与关键词

结语:

Google Ads 没有统一价格,但你可以小额开始、按效果加码。若你希望有更专业预算建议和执行方案,欢迎联系 Ecomdiy Network Sdn Bhd,我们提供从策略、执行到追踪的完整服务,让你每一分钱都投得值得。

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